A Unique Tale
The Fable adventure began at a vintage fair, where a delicate printed bee scarf dated from the 1940’s was discovered by our founder, crafted from off-cut fabric used for the RAF pilots in World War II. The beautiful bee print symbolised flight, determination and courage.
This sparked the idea of telling a tale through prints and delicate hand painted jewellery. Each represents positivity and inspires kindness to uplift the human spirit, bringing joy to all who possess the Fable charm.
Like every story there’s a beginning, and this was ours.
A Fable collection beholds a rich and playful narrative illustrated for prints and embroideries. Timeless scenes of nature set a whimsical spin on a classic tale to amuse and delight.
Our jewellery charms have little personalities of their own, symbolising positivity to uplift the human spirit.
Inspired by classic British literature. Designed and crafted with an infinite love of nature.
Our narrative of nature allows us the opportunity to connect with kindred spirits and inspire others to help towards the monumental quest of restoring the planet.
We want our customers to be happy with their purchase, knowing that we are committed to learning how to make responsible choices from our practices, processes and materials.
We have a responsibility to make positive change for the plants and creatures that inspire our creations.
We cherry picked our suppliers and are proud to work with an ethical female owned sustainable factory in China, crafting beautifully made vegan leather handbags, scarves, luxurious loungewear, stationery and accessories.
As with everything that we do, we strive to do better. We are proud that our bags are made from certified Vegan Polyurethane and as of AW21, scarves and small accessories are made from recycled materials. We are not 100% sustainable yet, but we are certainly working on it.
We are currently sampling natural vegetable vegan materials for SS24. However, we must continue to work with our suppliers at sourcing the best available materials until we can be assured of the quality and durability of our products.
Fable promises to reduce single use plastic waste and proactively seek sustainable materials for our collections.
Our packaging is FSC approved and our post boxes are made from 100% recycled paper and plastic is recycled, too.
As we are an environmentally conscious company, we are dedicated to minimising our carbon footprint, ensuring that our emissions are offset and biodiversity thrives.
Fable has partnered with environmental conservation organisation Make it Wild, to help us achieve our promise. Since August 2021, we have pledged to annually offset 70 tonnes (and more as we grow) of CO2e through tree planting at Bank Woods, North Yorkshire in England.